Holland is a geographical region and former province on the western coast of the Netherlands. From the 10th to the 16th century, Holland proper was a unified political region within the Holy Roman Empire as a county ruled by the counts of Holland. By the 17th century, the province of Holland had risen to become a maritime and economic power, dominating the other provinces of the newly independent Dutch Republic. The name Holland has also frequently been used informally to refer to the whole of the country of the Netherlands. This casual usage is commonly accepted in other countries, and is even employed by the Dutch themselves. However, some in the Netherlands (particularly those from regions outside Holland) find it undesirable or misrepresentative to use the term for the whole country. In January 2020, the Netherlands officially dropped its support of the word Holland for the whole country, which included a logo redesign that changed "Holland" to "NL".